MLK Celebration Dinner Ad

DIARY OF AN ADMAN MLK Celebration Dinner Ad David Ligon, Creative Principal, Sacramento January 15, 2012 For the past 3 years, we have created PSAs for the MLK Celebration Dinner.  This year, we also created a video to pay tribute to the celebration’s founders Dorothy and Jerry Enomoto. We wanted to create an ad that stood out, but also paid tribute to Dr. King.  And we also wanted to expand on last year’s ad, which was a quarter page ad with simply the word “dream” in the center. We utilized white space and showed you don’t need a bunch of fancy graphics to get your point across. Sometimes less is more. This year’s ad, we wanted to do something different, but still play on the word dream.  So we decided to create an ad utilizing the word “dream” again, but this time turn it into an image. Here is the result. Ligon Media’s 2012 MLK Dinner Ad. Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...

What Scott Pilgrim Teaches About Creative.

DIARY OF AN ADMAN What Scott Pilgrim Teaches About Creative. David Ligon, Creative Principal, Sacramento August 03, 2011 Iwatched “Scott Pilgrim vs. The World” the other night on DVD, and I was struck by how much I enjoyed it. It’s a comedy I’m sure I’ll remember for years to come.  And I got to thinking, why?  What is so special about movies like “Scott Pilgrim vs. The World,” “Kick-Ass,” and “500 Days of Summer” that really make them stand out for me? And the answer is: they are not formulaic. Most comedies, dare I say movies, are a dime a dozen. That’s interesting to me, because if there is one thing I preach to my clients it is to be different than their competitors.  Are you different? If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition. Without sounding too cliched: “dare to be different.” But of course, be smart about it. So if your videos, advertising, radio commercials, brochures and other creative endeavors look and sound like everyone else’s, guess what? — they won’t be remembered. And furthermore, they won’t help you reach your marketing goals. “If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition.” Take a lesson from movies like Scott Pilgrim, or even Kick-Ass, and tell your story differently than your competitors. That’s the best way I can think of to Identify Yourself. And if you have trouble, that’s what I’m for. Please contact me...

Think first. Write second.

DIARY OF AN ADMAN Think first. Write second. David Ligon, Creative Principal, Sacramento May 08, 2011 Coming up with the right message, the right look, the right image takes time … and a lot of thought. Never rush out with your first choice in messaging.  And although you may ultimately choose it, it’s important to play it out in your mind, think of alternatives, and make sure it’s what you really want to say. Then say it. Say it hard. Say it right. Say it with gusto. Say it like you mean it. Whether it’s with a video, an ad, a press release, a website, a t-shirt, a brochure or a combination of them all. It’s your message. Take ownership of it. And remember, if you know what you want to say, but not how to say it, then contact us. That’s what we do. We say what you want to say. Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...