San Mateo Video Shoot

by | Jan 19, 2012 | Clients, Latest News

We drove to San Mateo yesterday to shoot an interview with Jack O’Connell, Chief Education Officer, School Innovations & Advocacy and Molly Barton, Assistant Superintendent for Student Services, San Mateo-Foster City School District.   Molly was discussing School Innovations & Advocacy’s Partnering4SpecialEd and how it has helped the school...

MLK Celebration Dinner Ad

by | Jan 15, 2012 | Diary of An Adman

DIARY OF AN ADMAN MLK Celebration Dinner Ad David Ligon, Creative Principal, Sacramento January 15, 2012 For the past 3 years, we have created PSAs for the MLK Celebration Dinner.  This year, we also created a video to pay tribute to the celebration’s founders Dorothy and Jerry Enomoto. We wanted to create an ad that stood out, but also paid tribute to Dr. King.  And we also wanted to expand on last year’s ad, which was a quarter page ad with simply the word “dream” in the center. We utilized white space and showed you don’t need a bunch of fancy graphics to get your point across. Sometimes less is more. This year’s ad, we wanted to do something different, but still play on the word dream.  So we decided to create an ad utilizing the word “dream” again, but this time turn it into an image. Here is the result. Ligon Media’s 2012 MLK Dinner Ad. Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...

Crisp Catering on Fox40 – Jan. 03, 2012

by | Jan 3, 2012 | Clients, Latest News

CLIENT NEWS Crisp Catering on Fox40 - Jan. 03, 2012 David Ligon, Creative Principal, Sacramento January 03, 2012 oe Thompson, owner of Crisp Catering, was on Fox40 this morning making a “Whole Salt Crusted Roasted Chicken with Saffron Yogurt Mint Sauce.”  Click on the link above to watch the segment. Link removed by tv station. Joe can usually be seen on Fox40 the first Tuesday of every month.   Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...

What Scott Pilgrim Teaches About Creative.

by | Aug 3, 2011 | Diary of An Adman, Latest News

DIARY OF AN ADMAN What Scott Pilgrim Teaches About Creative. David Ligon, Creative Principal, Sacramento August 03, 2011 Iwatched “Scott Pilgrim vs. The World” the other night on DVD, and I was struck by how much I enjoyed it. It’s a comedy I’m sure I’ll remember for years to come.  And I got to thinking, why?  What is so special about movies like “Scott Pilgrim vs. The World,” “Kick-Ass,” and “500 Days of Summer” that really make them stand out for me? And the answer is: they are not formulaic. Most comedies, dare I say movies, are a dime a dozen. That’s interesting to me, because if there is one thing I preach to my clients it is to be different than their competitors.  Are you different? If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition. Without sounding too cliched: “dare to be different.” But of course, be smart about it. So if your videos, advertising, radio commercials, brochures and other creative endeavors look and sound like everyone else’s, guess what? — they won’t be remembered. And furthermore, they won’t help you reach your marketing goals. “If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition.” Take a lesson from movies like Scott Pilgrim, or even Kick-Ass, and tell your story differently than your competitors. That’s the best way I can think of to Identify Yourself. And if you have trouble, that’s what I’m for. Please contact me...