Two For The Price Of One

by | May 18, 2011 | Clients, Latest News

CLIENT NEWS Two For The Price Of One David Ligon, Creative Principal, Sacramento May 18, 2011 I like it when you get to kill two birds with one stone on the job. On Saturday night, I was hired to take photographs of a private party my client Crisp Catering was also catering. Since Crisp Catering did not hire me to take photos, my obligation was to the hostess of the party first and foremost. So my first duty was to take the candid and posed photos that she wanted. But since I was moving throughout the party snapping photos, I was also able to snap a few of Crisp Catering in action. Unfortunately, the hostess didn’t want photos of the dinner portion of the event, so I had to leave then. Bummer, cause I was not able to take photos of the what I’m sure was a beautiful plated dinner service. But from everything I’ve heard about the party, Crisp Catering did an excellent job and was a huge hit. (Okay, I admit it. I hung out a little in the kitchen and sampled some of the hors d’oeuvres. Eating my restaurant client’s food is my favorite part of my job.) Chef Jerrad McConnell (RIP) at cooking at private dinner party. Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...

Think first. Write second.

by | May 8, 2011 | Diary of An Adman, Latest News

DIARY OF AN ADMAN Think first. Write second. David Ligon, Creative Principal, Sacramento May 08, 2011 Coming up with the right message, the right look, the right image takes time … and a lot of thought. Never rush out with your first choice in messaging.  And although you may ultimately choose it, it’s important to play it out in your mind, think of alternatives, and make sure it’s what you really want to say. Then say it. Say it hard. Say it right. Say it with gusto. Say it like you mean it. Whether it’s with a video, an ad, a press release, a website, a t-shirt, a brochure or a combination of them all. It’s your message. Take ownership of it. And remember, if you know what you want to say, but not how to say it, then contact us. That’s what we do. We say what you want to say. Contact Us If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share,...