VIDEO REEL

by | Oct 5, 2012 | Clients, Latest News

Just finished our company’s video reel and wanted to share it with you. As most of you know, along with public relations and advertising, Ligon Media has full video production capabilities. The fast paced reel showcases various projects and runs the gamut from humorous to emotional to informative. It runs a little over 3 minutes (and there is a clip at the very, very end which ties into the opening). Although one of our fortes is humor (The Sacramento Bee called David Ligon a “funny guy” a couple years back), we’re quite proud of the emotional impact our spots can also have. In fact, Ed Goldman, writer for the Sacramento Business Journal, called the PSA we produced for the Sacramento Hospice Consortium “one of the most heart-churning pieces … I’ve seen.” You can find it on YouTube or simply by clicking on the graphic to the right (the one conveniently entitled “video...

Ligon Media’s David Ligon is Interviewed

by | Apr 28, 2012 | Clients, Latest News

Usually, we secure media interviews for our clients, but in this instance Ed Goldman wrote about David Ligon’s film making for the Sacramento Business Journal. “Fade in: When he started his filmmaking career about six years ago, David Ligon says, “I knew very few actors here. Now I’ve worked with more than 100 of them. There are some tremendously talented people in Sacramento.” Read the entire article...

Revisit the Sacramento Hospice Consortium PSA

by | Apr 27, 2012 | Diary of An Adman, Latest News

Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium “one of the most heart-churning pieces … I’ve seen.” It’s great when our work gets noticed. We are very proud of the quality of the PSA. When we originally met with the Hospice Consortium we stressed the importance of a professional looking PSA with good lighting, a film look and professional actors. The previous PSA they had produced some years before was shot on video and used volunteers as actors, and although a noble effort, it missed the emotional appeal. We shot the PSA on the RED ONE camera, which although digital, has a great film quality. Since we didn’t want all our shots to be static, we threw the camera on a dolly in a couple of instances and even in the back of a truck and tracked an actor on a bike. This PSA was shot over 2 days (plus a few more hours for the bike shot and voice over) where the crew ranged from 3 to 6 people depending on the complexity of the set-up. The crew were great and all the actors we used were...

21st Annual Festival de la Familia

by | Apr 27, 2012 | Clients, Latest News

The 21st Annual Festival de la Familia is Sunday, April 29th at Cal Expo.  This event highlights more than 21 countries, more than 21 flavors, more than 21 artists & artisans, and much more. For more information visit www.festivaldelafamilia.org. Ligon Media was honored to create print ads, business cards, a postcard, the event program and maintain the website for this fun...