Articles
The Creative Process
So here’s the creative process of how I go about putting together a commercial. Let’s pretend I’ve already been hired by the client and have already gone over the goals and objectives, as well as analyzed their audience demographics and reviewed what the competition is doing. Also, I’ve already done all those things that bring out the best in creativity— you know, shower, go for a walk, vacuum, take a nap, everything but actually sit at a computer and try and force myself to come up with something. Because quite frankly…
My Immutable Laws of Business
If you’ve ever been near my desk, you may have noticed sayings stuck to my walls and cabinets. I didn’t realize it when I wrote them, but I was writing some of the laws that govern my business.
California Plan Your Giving – The PSAs
Back in 2011, we were asked by the co-chair of “California Plan Your Giving” to create some PSAs. CPYG is an initiative to get people to pledge money to their favorite charities upon their passing. It was important that we didn’t play favorites or push people toward one charity. The whole point was to get people to give. Period.
Crisp Catering Thanksgiving TV Treat
One of my favorite things to do as a publicist is book my chef clients on TV, because not only do they tend to do a wonderful job showcasing their food and how to prepare it, but I also get to eat.
ELECTION 2004: Fun With Cake.
Since today is election day and in honor of my new series “Take A Look Back Tuesday,” here was a fun little election announcement project from the past.
In November 2003, I had one of those “Ready. Set. Go” moments. Popular radio talk show host Tom Sullivan was going…
Storyboard Even If You Can’t Draw
Whenever I do a commercial, or make a short film, I storyboard it. And although I can draw a picture with words, I can’t with a pen. And you know what, it doesn’t matter. I’m not making a multi-million dollar Hollywood movie. I’m making a small budgeted project and the storyboard is really a cheat sheet that shows the client, actors, photographer, and even reminds me, the director, what is intended in the scene. Why does the director need to be reminded? Because while on set, things can get hectic. And that clarity of every shot I had a week before in the tranquility of my office goes out the window when I’m being harried and pulled in multiple directions, while having to…
