Articles
BARGAIN OR RIP OFF? POINT OF REFERENCE DICTATES WHICH.
When I was in college, I bought my ties at Macy’s for about $30 per tie. It’s where my other tie-wearing friends bought theirs. One day I discovered Marshall’s and was looking at designer ties alongside an elderly couple. I remember the man...
DIARY OF AN ADMAN Advertising Plays Fun Role in David Ligon Films David Ligon, Creative Principal, Sacramento September 16, 2014 Since my last article dealt with clichéd local ads, I thought it might be fun to post some of the silly ads that I have done in my short...
CREATE ORIGINAL TV COMMERCIALS – THINK HARDER
I have a sign on my wall I wrote that simply reads: “If it’s not original, think harder.” So if I ever make this suggestion: “We should mimic those ‘the most interesting man in the world’ commercials – it’ll be good … and...
BUILDING PRACTICAL WEBSITES
Since Ed Goldman mentioned me in his Sacramento Business Journal column today as the programmer of his new website, I thought this would be a good time to write about websites. When Ligon Media designs websites, we typically have two types of clients. Type A is the...
IMPORTANCE OF ADDING SOUND EFFECTS TO YOUR VIDEO
I’m always surprised to see professionally produced videos which lack some of the basics – off camera audio, steady camera and good lighting, just to name a few. One of the things that is often overlooked is the importance of adding additional sound effects – Foley. ...
LIGON MEDIA GETS FACELIFT … NEW NAME “JOAN RIVERS CREATIVE” (not really)
My summer vacation is over. I didn’t go to the beach, or the mountains. Didn’t see the family. No movies, plays or concerts. Nope. I sat at my desk, in my well-worn chair in beautiful Sacramento, and built a new website for Ligon Media. That’s what happens when...
