Make News with Public Relations
Our clients make the news. Whether you’re seeking coverage in print, television, radio or online in Sacramento or throughout California, Ligon Media is your first step in getting noticed. We’ll work with you to promote your company, product or yourself. We are a one-stop public relations shop — we’ll strategize, come up with a media plan, write the press release, lobby the media and train you on the do’s and don’ts when speaking with a reporter.
Ligon Media provides expert advice and superior service in the following areas:
- public relations / PR
- promoting goodwill
- creating a positive image
- launching a product or organization
- promoting events
- supplying internal news
- writing news releases
- lobbying the media
- and much
Here are just a few samples of public relations results and news release writing. We’ve written hundreds of news releases and have generated media coverage, not just in Sacramento, but throughout the region and state.
Be sure to contact us to find out how we can help you make news.
Writing Press Releases
Ligon Media works with companies to promote their products and services. Here is an example of a major storm heading for Northern California that we used as a hook to highlight products found at Northern California Ace Hardware stores.
It’s important to have a media kit so reporters have readily available information. Often times the media kit will contain items such as Fact Sheet, Executive Bios, Product / Company Descriptions, Headshots and a News Release. In this example, we were privileged to handle the copywriting and media relations for the launch of The Park Downtown in Sacramento. Here are the restaurant descriptions included in the media kit.
Getting In The News
The reason we write news releases (and in this case created an entire media kit), is to get our clients in the news. Here’s an example from Sacramento Magazine of them reviewing our client Formaggio Ristorante after its opening.
Restaurant and PR
We’ve had a lot of great restaurant and hospitality clients in the Sacramento region over the years. One of the great opportunities restaurants have is to go on television and do cooking demos. We’ve probably booked a guest chef on TV more than 200 times.
Becoming a TV Star
We work with TV stations to book our clients to discuss pertinent or fun issues of the day.
Our clients have been on TV discussing everything from bed bug prevention to botox injections, and everything in between.
David Ligon has been a public relations professional for more than 20 years. He knows the ins-and-outs of what makes for a good story; how to write a press release that will get noticed; and “what to do”, and maybe more importantly, “what not to do” when speaking with a reporter. For a more extensive training session, David will bring in some additional professional colleagues who have even more experience than him. So if you need some one-on-one training, or training for your company, then contact us.