DIARY OF AN ADMAN
What Scott Pilgrim Teaches About Creative.
David Ligon, Creative Principal, Sacramento
August 03, 2011
Most comedies, dare I say movies, are a dime a dozen. That’s interesting to me, because if there is one thing I preach to my clients it is to be different than their competitors. Are you different? If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition. Without sounding too cliched: “dare to be different.” But of course, be smart about it. So if your videos, advertising, radio commercials, brochures and other creative endeavors look and sound like everyone else’s, guess what? — they won’t be remembered. And furthermore, they won’t help you reach your marketing goals.
“If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition.”
If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share, whatever.