{"id":4,"count":34,"description":"I get asked a lot \"how do you come up with that idea?\" The answer is usually \"I dunno.\" That's the short answer. The long answer of course is really a combination of things -- being a creative thinker, an analytical thinker and a constant thinker all rolled into one. It's also having an understanding of audiences, the client and his \/ her product and lots of experience doing it. I started this blog to try and give you a view inside my head, or my way of thinking. Sometimes I hope to include some insights, other times just details of a project, and even some advice on creativity. I won't write everyday or every other day. Heck, I might even miss some weeks. Hope you enjoy my diary. ~David Ligon, owner, Ligon Media.","link":"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/","name":"Diary of An Adman","slug":"diary-of-an-adman","taxonomy":"category","parent":18,"meta":[],"yoast_head":"\nDiary of An Adman Archives | Ligon Media<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diary of An Adman Archives | Ligon Media\" \/>\n<meta property=\"og:description\" content=\"I get asked a lot “how do you come up with that idea?” The answer is usually “I dunno.” That’s the short answer. The long answer of course is really a combination of things — being a creative thinker, an analytical thinker and a constant thinker all rolled into one. It’s also having an understanding of audiences, the client and his \/ her product and lots of experience doing it. I started this blog to try and give you a view inside my head, or my way of thinking. Sometimes I hope to include some insights, other times just details of a project, and even some advice on creativity. I won’t write everyday or every other day. Heck, I might even miss some weeks. Hope you enjoy my diary. ~David Ligon, owner, Ligon Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/\" \/>\n<meta property=\"og:site_name\" content=\"Ligon Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@davidligon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/\",\"url\":\"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/\",\"name\":\"Diary of An Adman Archives | Ligon Media\",\"isPartOf\":{\"@id\":\"https:\/\/ligonmedia.com\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ligonmedia.com\/category\/latest-news\/diary-of-an-adman\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ligonmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Latest News\",\"item\":\"https:\/\/ligonmedia.com\/category\/latest-news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Diary of An Adman\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ligonmedia.com\/#website\",\"url\":\"https:\/\/ligonmedia.com\/\",\"name\":\"Ligon Media\",\"description\":\"Sacramento Advertising, Public Relations and Video Production\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ligonmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n","yoast_head_json":{"title":"Diary of An Adman Archives | Ligon Media","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Diary of An Adman Archives | Ligon Media","og_description":"I get asked a lot “how do you come up with that idea?” The answer is usually “I dunno.” That’s the short answer. The long answer of course is really a combination of things — being a creative thinker, an analytical thinker and a constant thinker all rolled into one. It’s also having an understanding of audiences, the client and his \/ her product and lots of experience doing it. I started this blog to try and give you a view inside my head, or my way of thinking. Sometimes I hope to include some insights, other times just details of a project, and even some advice on creativity. I won’t write everyday or every other day. Heck, I might even miss some weeks. 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