[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||0px|”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#ffffff” show_divider=”off” height=”55″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” \/][et_pb_text admin_label=”CATEGORY HEADING” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” border_style=”solid” text_letter_spacing=”2px” custom_margin=”||0px|” custom_padding=”||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n
DIARY OF AN ADMAN<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”HEADLINE” background_layout=”light” text_orientation=”center” max_width=”660px” text_font=”PT Sans||||” text_font_size=”72″ text_text_color=”#1d1d1d” border_style=”solid” custom_margin=”18px||80px|” text_line_height=”1.1em” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”52″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n
What Scott Pilgrim Teaches About Creative.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image admin_label=”DAVID THUMBNAIL IMAGE” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”-48px|||” alt=”Sacramento Ad & PR Guru David Ligon” title_text=”David Ligon Wrote This Awesome Article” url=”https:\/\/ligonmedia.com\/copywriter-sacramento\/” \/][et_pb_text admin_label=”DAVID LIGON AUTHOR” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”18″ text_text_color=”#323232″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”14px||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento<\/p>\n [\/et_pb_text][et_pb_text admin_label=”DATE” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#363636″ border_style=”solid” custom_margin=”0px|||” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n August 03, 2011<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPH 1″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”24″ text_text_color=”#363636″ border_style=”solid” custom_margin=”40px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″] I<\/span>watched “Scott Pilgrim vs. The World” the other night on DVD, and I was struck by how much I enjoyed it. It’s a comedy I’m sure I’ll remember for years to come. \u00a0And I got to thinking, why? \u00a0What is so special about movies like “Scott Pilgrim vs. The World,” “Kick-Ass,” and “500 Days of Summer” that really make them stand out for me? And the answer is: they are not formulaic. [\/et_pb_text][et_pb_text admin_label=”ARTICLE PARAGRAPH 2″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”20″ text_text_color=”#363636″ border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n Most comedies, dare I say movies, are a dime a dozen. That’s interesting to me, because if there is one thing I preach to my clients it is to be different than their competitors. \u00a0Are you different? If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition. Without sounding too cliched: “dare to be different.” But of course, be smart about it. So if your videos<\/a>, advertising<\/a>, radio commercials, brochures and other creative<\/a> endeavors look and sound like everyone else’s, guess what? — they won’t be remembered. And furthermore, they won’t help you reach your marketing goals.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” _builder_version=”3.0.53″ custom_padding=”25px||25px|”][et_pb_row][et_pb_column type=”1_3″][\/et_pb_column][et_pb_column type=”1_3″][et_pb_image src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2011\/08\/scottPilgrim.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” border_style=”solid” _builder_version=”3.0.53″ custom_margin=”0px||25px|” use_border_color=”on” border_color=”#000000″ \/][\/et_pb_column][et_pb_column type=”1_3″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” \/][et_pb_text admin_label=”PULL QUOTE” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”32″ text_text_color=”#363636″ border_style=”solid” custom_margin=”16px||30px|” text_line_height=”1.3em” text_font_size_last_edited=”on|tablet” max_width=”900px” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n “If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition.”<\/p>\n [\/et_pb_text][et_pb_divider color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off” \/][et_pb_text admin_label=”ARTICLE PARAGRAPHS 3 & 4″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”20″ text_text_color=”#363636″ border_style=”solid” custom_margin=”12px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″] Take a lesson from movies like Scott Pilgrim, or even Kick-Ass, and tell your story differently than your competitors. That’s the best way I can think of to Identify Yourself. And if you have trouble, that’s what I’m for. Please contact me for some “Kick-Ass” creative. (well, a little more creative than that last sentence for sure). [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_button admin_label=”Contact Button” button_url=”https:\/\/ligonmedia.com\/contact\/” button_text=”Contact Us” button_alignment=”center” background_layout=”dark” button_rel=”on|off|off|off|off” _builder_version=”3.0.51″ custom_button=”on” button_text_color=”#dddddd” button_bg_color=”#2e3c6f” button_border_width=”1px” button_border_color=”#dddddd” button_border_radius=”10px” button_letter_spacing=”1px” button_font=”Droid Sans||||” button_icon=”%%75%%” button_icon_color=”#dddddd” background_color=”#5987a3″ saved_tabs=”all” url_new_window=”off” button_icon_placement=”right” button_letter_spacing_hover=”0″ global_module=”6763″ \/][et_pb_text admin_label=”DISCLAIMER” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”16″ text_text_color=”#363636″ border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|desktop” text_font_size_phone=”12″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.51″]<\/p>\n If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" DIARY OF AN ADMAN What Scott Pilgrim Teaches About…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"I watched \"Scott Pilgrim vs. The World\" the other night on DVD, and I was struck by how much I enjoyed it. It's a comedy I'm sure I'll remember for years to come. \u00a0And I got to thinking, why? \u00a0What is so special about movies like \"Scott Pilgrim vs. The World,\" \"Kick-Ass,\" and \"500 Days of Summer\" that really make them stand out for me? And the answer is: they are not formulaic.\r\n\r\nMost comedies, dare I say movies, are a dime a dozen. That's interesting to me, because if there is one thing I preach to my clients it is to be different than their competitors. \u00a0Are you different? If you do the same style ads, the same kind of marketing, the same sounding messaging, then you will never stand out from your competition. Without sounding too cliched: \"dare to be different.\" But of course, be smart about it. So if your videos, advertising, radio commercials, brochures and other creative endeavors look and sound like everyone else's, guess what? -- they won't be remembered. And furthermore, they won't help you reach your marketing goals.\r\n\r\nTake a lesson from movies like Scott Pilgrim, or even Kick-Ass, and tell your story differently than your competitors. That's the best way I can think of to Identify Yourself. And if you have trouble, that's what I'm for. Please contact me for some \"Kick-Ass\" creative. (well, a little more creative than that last sentence for sure).","_et_gb_content_width":"","footnotes":""},"categories":[4,18],"tags":[],"yoast_head":"\n
\n