{"id":145,"date":"2012-01-15T02:00:54","date_gmt":"2012-01-15T02:00:54","guid":{"rendered":"http:\/\/www2.ligonmedia.com\/?p=145"},"modified":"2017-07-04T11:43:42","modified_gmt":"2017-07-04T18:43:42","slug":"mlk-celebration-dinner-ad","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/","title":{"rendered":"MLK Celebration Dinner Ad"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||0px|”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#ffffff” show_divider=”off” height=”55″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” \/][et_pb_text admin_label=”CATEGORY HEADING” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” border_style=”solid” text_letter_spacing=”2px” custom_margin=”||0px|” custom_padding=”||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

DIARY OF AN ADMAN<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”HEADLINE” background_layout=”light” text_orientation=”center” max_width=”660px” text_font=”PT Sans||||” text_font_size=”72″ text_text_color=”#1d1d1d” border_style=”solid” custom_margin=”18px||80px|” text_line_height=”1.1em” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”52″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

MLK Celebration Dinner Ad<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image admin_label=”DAVID THUMBNAIL IMAGE” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”-48px|||” alt=”Sacramento Ad & PR Guru David Ligon” title_text=”David Ligon Wrote This Awesome Article” url=”https:\/\/ligonmedia.com\/copywriter-sacramento\/” \/][et_pb_text admin_label=”DAVID LIGON AUTHOR” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”18″ text_text_color=”#323232″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”14px||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”DATE” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#363636″ border_style=”solid” custom_margin=”0px|||” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

January 15, 2012<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPH 1″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”24″ text_text_color=”#363636″ border_style=”solid” custom_margin=”40px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

F<\/span>or the past 3 years, we have created PSAs for the MLK Celebration Dinner. \u00a0This year, we also created a video to pay tribute to the celebration\u2019s founders Dorothy and Jerry Enomoto.<\/p>\n

We wanted to create an ad that stood out, but also paid tribute to Dr. King. \u00a0And we also wanted to expand on last year\u2019s ad, which was a quarter page ad with simply the word \u201cdream\u201d in the center.\u00a0We utilized white space and showed you don\u2019t need a bunch of fancy graphics to get your point across. Sometimes less is more. This year\u2019s ad, we wanted to do something different, but still play on the word dream. \u00a0So we decided to create an ad utilizing the word \u201cdream\u201d again, but this time turn it into an image. Here is the result.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_4″][et_pb_divider color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2012\/01\/mlk.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” border_style=”solid” _builder_version=”3.0.53″ \/][et_pb_text admin_label=”IMAGE CAPTION” background_layout=”light” text_orientation=”center” text_text_color=”#363636″ border_style=”solid” text_font=”PT Serif||on||” text_font_size=”16″ text_line_height=”1em” custom_margin=”20px||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

Ligon Media’s 2012 MLK Dinner Ad.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_divider color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_button admin_label=”Contact Button” button_url=”https:\/\/ligonmedia.com\/contact\/” button_text=”Contact Us” button_alignment=”center” background_layout=”dark” button_rel=”on|off|off|off|off” _builder_version=”3.0.51″ custom_button=”on” button_text_color=”#dddddd” button_bg_color=”#2e3c6f” button_border_width=”1px” button_border_color=”#dddddd” button_border_radius=”10px” button_letter_spacing=”1px” button_font=”Droid Sans||||” button_icon=”%%75%%” button_icon_color=”#dddddd” background_color=”#5987a3″ saved_tabs=”all” url_new_window=”off” button_icon_placement=”right” button_letter_spacing_hover=”0″ global_module=”6763″ \/][et_pb_text admin_label=”DISCLAIMER” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”16″ text_text_color=”#363636″ border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|desktop” text_font_size_phone=”12″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.51″]<\/p>\n

\n

If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n

\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

DIARY OF AN ADMAN MLK Celebration Dinner Ad David…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

For the past 3 years, we have created PSAs for the MLK Celebration Dinner. \u00a0This year, we also created a video to pay tribute to the celebration's founders Dorothy and Jerry Enomoto.<\/p>

We wanted to create an ad that stood out, but also paid tribute to Dr. King. \u00a0And we also wanted to expand on last year's ad, which was a quarter page ad with simply the word \"dream\" in the center. \u00a0We utilized white space and showed you don't need a bunch of fancy graphics to get your point across. \u00a0Sometimes less is more. \u00a0This year's ad, we wanted to do something different, but still play on the word dream. \u00a0So we decided to create an ad utilizing the word \"dream\" again, but this time turn it into an image. \u00a0Here is the result.<\/p>[caption id=\"attachment_146\" align=\"aligncenter\" width=\"220\"]\"Ligon<\/a> Ligon Media ad for 2012 MLK Celebration Ad[\/caption]","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[6,13,7,14],"yoast_head":"\nMLK Celebration Dinner Ad | Ligon Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MLK Celebration Dinner Ad | Ligon Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Ligon Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ligon-Media-251098195144\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pages\/Ligon-Media\/251098195144\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-15T02:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-04T18:43:42+00:00\" \/>\n<meta name=\"author\" content=\"David Ligon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediaLigon\" \/>\n<meta name=\"twitter:site\" content=\"@davidligon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Ligon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/\",\"url\":\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/\",\"name\":\"MLK Celebration Dinner Ad | Ligon Media\",\"isPartOf\":{\"@id\":\"https:\/\/ligonmedia.com\/#website\"},\"datePublished\":\"2012-01-15T02:00:54+00:00\",\"dateModified\":\"2017-07-04T18:43:42+00:00\",\"author\":{\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/bedee2e882e7ae4be4f2762b7f3a653d\"},\"breadcrumb\":{\"@id\":\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ligonmedia.com\/mlk-celebration-dinner-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ligonmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MLK Celebration Dinner Ad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ligonmedia.com\/#website\",\"url\":\"https:\/\/ligonmedia.com\/\",\"name\":\"Ligon Media\",\"description\":\"Sacramento Advertising, Public Relations and Video Production\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ligonmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/bedee2e882e7ae4be4f2762b7f3a653d\",\"name\":\"David Ligon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b80e59afab5ea86e1a8fc9b5b3608191?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b80e59afab5ea86e1a8fc9b5b3608191?s=96&d=mm&r=g\",\"caption\":\"David Ligon\"},\"description\":\"David Ligon, owner of Ligon Media, has extensive experience in all areas of marketing communications, including video production, photography, advertising, public relations, media training and website design. 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