{"id":17,"date":"2011-05-08T22:26:46","date_gmt":"2011-05-09T05:26:46","guid":{"rendered":"http:\/\/localhost\/ligonMedia\/lm\/?p=17"},"modified":"2017-07-04T09:46:34","modified_gmt":"2017-07-04T16:46:34","slug":"think-first-write-second","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/think-first-write-second\/","title":{"rendered":"Think first. Write second."},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||0px|”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_divider color=”#ffffff” show_divider=”off” height=”55″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” \/][et_pb_text admin_label=”CATEGORY HEADING” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” border_style=”solid” text_letter_spacing=”2px” custom_margin=”||0px|” custom_padding=”||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

DIARY OF AN ADMAN<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”HEADLINE” background_layout=”light” text_orientation=”center” max_width=”660px” text_font=”PT Sans||||” text_font_size=”72″ text_text_color=”#1d1d1d” border_style=”solid” custom_margin=”18px||80px|” text_line_height=”1.1em” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”52″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

Think first. Write second.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image admin_label=”DAVID THUMBNAIL IMAGE” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”-48px|||” alt=”Sacramento Ad & PR Guru David Ligon” title_text=”David Ligon Wrote This Awesome Article” url=”https:\/\/ligonmedia.com\/copywriter-sacramento\/” \/][et_pb_text admin_label=”DAVID LIGON AUTHOR” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”18″ text_text_color=”#323232″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”14px||0px|” background_position=”top_left” background_repeat=”repeat” background_size=”initial”] David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento [\/et_pb_text][et_pb_text admin_label=”DATE” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#363636″ border_style=”solid” custom_margin=”0px|||” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

May 08, 2011<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPH 1″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”24″ text_text_color=”#363636″ border_style=”solid” custom_margin=”40px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|tablet” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.53″]<\/p>\n

C<\/span>oming up with the right message, the right look, the right image takes time … and a lot of thought. Never rush out with your first choice in messaging.\u00a0 And although you may ultimately choose it, it’s important to play it out in your mind, think of alternatives, and make sure it’s what you really want to say. Then say it. Say it hard. Say it right. Say it with gusto. Say it like you mean it. Whether it’s with a video<\/a>, an ad<\/a>, a press release<\/a>, a website<\/a>, a t-shirt, a brochure<\/a> or a combination of them all. It’s your message. Take ownership of it.<\/p>\n

And remember, if you know what you want to say, but not how to say it, then contact us<\/a>. That’s what we do. We say what you want to say.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_button admin_label=”Contact Button” button_url=”https:\/\/ligonmedia.com\/contact\/” button_text=”Contact Us” button_alignment=”center” background_layout=”dark” button_rel=”on|off|off|off|off” _builder_version=”3.0.51″ custom_button=”on” button_text_color=”#dddddd” button_bg_color=”#2e3c6f” button_border_width=”1px” button_border_color=”#dddddd” button_border_radius=”10px” button_letter_spacing=”1px” button_font=”Droid Sans||||” button_icon=”%%75%%” button_icon_color=”#dddddd” background_color=”#5987a3″ saved_tabs=”all” url_new_window=”off” button_icon_placement=”right” button_letter_spacing_hover=”0″ global_module=”6763″ \/][et_pb_text admin_label=”DISCLAIMER” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”16″ text_text_color=”#363636″ border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|desktop” text_font_size_phone=”12″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.51″]<\/p>\n

\n

If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

DIARY OF AN ADMAN Think first. Write second. David…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Coming up with the right message, the right look, the right image takes time ... and a lot of thought. Never rush out with your first choice in messaging.\u00a0 And although you may ultimately choose it, it's important to play it out in your mind, think of alternatives, and make sure it's what you really want to say. Then say it. Say it hard. Say it right. Say it with gusto. Say it like you mean it. Whether it's with a video, an ad, a press release, a website, a t-shirt, a brochure or a combination of them all. It's your message. Take ownership of it.\r\n\r\nAnd remember,\u00a0if you know what you want to say, but not how to say it, then contact us. That's what we do. 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