{"id":175,"date":"2012-04-27T20:29:38","date_gmt":"2012-04-28T03:29:38","guid":{"rendered":"http:\/\/lm.sactoweb.com\/?p=175"},"modified":"2014-07-21T16:03:14","modified_gmt":"2014-07-21T23:03:14","slug":"revisit-the-sacramento-hospice-consortium-psa","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/","title":{"rendered":"Revisit the Sacramento Hospice Consortium PSA"},"content":{"rendered":"<p>Ed Goldman writer for the Sacramento Business Journal called the <a href=\"http:\/\/youtu.be\/jSefwkV9p4A?rel=0\">PSA<\/a> we produced for the Sacramento Hospice Consortium <a href=\"http:\/\/www.bizjournals.com\/sacramento\/blog\/ed-goldman\/2012\/04\/ed-goldman-he-can-make-a-movie-for-100.html?page=all\">&#8220;one of the most heart-churning pieces &#8230; I\u2019ve seen.&#8221;<\/a> It&#8217;s great when our work gets noticed.<\/p>\n<p>We are very proud of the quality of the PSA. When we originally met with the Hospice Consortium we stressed the importance of a professional looking PSA with good lighting, a film look and professional actors. The previous PSA they had produced some years before was shot on video and used volunteers as actors, and although a noble effort, it missed the emotional appeal.<\/p>\n<p>We shot the <a href=\"http:\/\/youtu.be\/jSefwkV9p4A?rel=0\">PSA<\/a> on the RED ONE camera, which although digital, has a great film quality. Since we didn&#8217;t want all our shots to be static, we threw the camera on a dolly in a couple of instances and even in the back of a truck and tracked an actor on a bike. This PSA was shot over 2 days (plus a few more hours for the bike shot and voice over) where the crew ranged from 3 to 6 people depending on the complexity of the set-up. The crew were great and all the actors we used were top-notch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium &#8220;one of the most heart-churning pieces &#8230; I\u2019ve seen.&#8221; It&#8217;s great when our work gets noticed. We are very proud of the quality of the PSA. When we originally met with the Hospice Consortium we stressed the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,18],"tags":[22,21,5,19,24,23,20],"yoast_head":"\n<title>Revisit the Sacramento Hospice Consortium PSA | Ligon Media<\/title>\n<meta name=\"description\" content=\"Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium &quot;one of the most heart-churning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revisit the Sacramento Hospice Consortium PSA | Ligon Media\" \/>\n<meta property=\"og:description\" content=\"Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium &quot;one of the most heart-churning\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/\" \/>\n<meta property=\"og:site_name\" content=\"Ligon Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ligon-Media-251098195144\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pages\/Ligon-Media\/251098195144\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-28T03:29:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-21T23:03:14+00:00\" \/>\n<meta name=\"author\" content=\"David Ligon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediaLigon\" \/>\n<meta name=\"twitter:site\" content=\"@davidligon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Ligon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/\",\"url\":\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/\",\"name\":\"Revisit the Sacramento Hospice Consortium PSA | Ligon Media\",\"isPartOf\":{\"@id\":\"https:\/\/ligonmedia.com\/#website\"},\"datePublished\":\"2012-04-28T03:29:38+00:00\",\"dateModified\":\"2014-07-21T23:03:14+00:00\",\"author\":{\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/bedee2e882e7ae4be4f2762b7f3a653d\"},\"description\":\"Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium \\\"one of the most heart-churning\",\"breadcrumb\":{\"@id\":\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ligonmedia.com\/revisit-the-sacramento-hospice-consortium-psa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ligonmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Revisit the Sacramento Hospice Consortium PSA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ligonmedia.com\/#website\",\"url\":\"https:\/\/ligonmedia.com\/\",\"name\":\"Ligon Media\",\"description\":\"Sacramento Advertising, Public Relations and Video Production\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ligonmedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/bedee2e882e7ae4be4f2762b7f3a653d\",\"name\":\"David Ligon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ligonmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b80e59afab5ea86e1a8fc9b5b3608191?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b80e59afab5ea86e1a8fc9b5b3608191?s=96&d=mm&r=g\",\"caption\":\"David Ligon\"},\"description\":\"David Ligon, owner of Ligon Media, has extensive experience in all areas of marketing communications, including video production, photography, advertising, public relations, media training and website design. 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