{"id":1863,"date":"2014-07-21T11:44:32","date_gmt":"2014-07-21T18:44:32","guid":{"rendered":"http:\/\/lm.sactoweb.com\/?p=1863"},"modified":"2014-09-22T13:45:41","modified_gmt":"2014-09-22T20:45:41","slug":"ligon-media-gets-facelift","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/ligon-media-gets-facelift\/","title":{"rendered":"LIGON MEDIA GETS FACELIFT \u2026 NEW NAME \u201cJOAN RIVERS CREATIVE\u201d (not really)"},"content":{"rendered":"<p><span class='et-dropcap'>M<\/span>y summer vacation is over.\u00a0 I didn\u2019t go to the beach, or the mountains.\u00a0 Didn\u2019t see the family.\u00a0 No movies, plays or concerts. Nope.\u00a0 I sat at my desk, in my well-worn chair in beautiful Sacramento, and built a new website for Ligon Media.\u00a0 That\u2019s what happens when you own the company.\u00a0 You work.<\/p>\n<p>Our site has been completely redesigned, using some of the latest enhancements.\u00a0 This may mean that older computers can\u2019t view it, and that\u2019s a shame, but as technology moves forward you have to make a decision of where you want to be.\u00a0 Building something that is dated so everyone can view, or use some of the latest technology and design techniques, but in doing so running the risk of limiting your audience. It\u2019s always a dilemma we deal with with our clients.\u00a0 What to advise?<\/p>\n<p>Here\u2019s the catch, every situation is different.\u00a0 A few years back I had a client who couldn\u2019t view the DVDs we burned.\u00a0 Can\u2019t we burn them differently?\u00a0 Well, no. Their DVD player was old, so the answer was to buy a newer DVD player.\u00a0 Old stuff doesn\u2019t always work with new technology.\u00a0 But on the other hand, you need to understand where your target audience is in the marketplace.\u00a0 If the vast majority of your customers are seniors, then Twitter, Facebook and text messaging campaigns are probably not the ideal way to reach your customers. Traditional communications are.<\/p>\n<p>So when I decided (I\u2019m the owner, I get to make decisions) to design the new website for Ligon Media, I looked around at what I liked, what I wanted, and ultimately, what I want our clients to see.\u00a0 I didn\u2019t do Flash (done it before), because it limits my audience; I wanted a website that was responsive (meaning it will resize itself for smart phones and tablets); and most importantly, a website that our potential and current clients would be comfortable using that would give a real good sense of who we are. Oh, and I wanted it to look pretty.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"mainBodyFP\" style=\"text-align: center;\"><a href='https:\/\/ligonmedia.com\/contact\/' class='small-button smallblue'>Contact Us<\/a><\/p>\n<hr \/>\n<p class=\"mainBodyFP\" style=\"text-align: left;\"><em>If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>y summer vacation is over.\u00a0 I didn\u2019t go to the beach, or the mountains.\u00a0 Didn\u2019t see the family.\u00a0 No movies, plays or concerts. Nope.\u00a0 I sat at my desk, in my well-worn chair in beautiful Sacramento, and built a new website for Ligon Media.\u00a0 That\u2019s what happens when you own the company.\u00a0 You work. Our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,4,18],"tags":[65,64,40],"yoast_head":"\n<title>LIGON MEDIA GETS FACELIFT \u2026 NEW NAME \u201cJOAN RIVERS CREATIVE\u201d (not really) | Ligon Media<\/title>\n<meta name=\"description\" content=\"y summer vacation is over.\u00a0 I didn\u2019t go to the beach, or the mountains.\u00a0 Didn\u2019t see the family.\u00a0 No movies, plays or concerts. 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