[\/et_pb_text][et_pb_text admin_label=”DATE” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|||”]<\/p>\n
June 17, 2016<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPHS 1-3″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet”]<\/p>\n
S<\/span>ince today is election day and in honor of my new series “Take A Look Back Tuesday,” here was a fun little election announcement project from the past.<\/p>\n In November 2003, I had one of those “Ready. Set. Go” moments.\u00a0 Popular radio talk show host Tom Sullivan was going to announce live on his radio show whether he would run for the 2004 Republican nomination for Congress or continue with his radio program (this is before he took his show national).\u00a0 I came up with a fun idea for my bakery client to bake him a cake that covered\u00a0either decision (just turn the cake around and it would support his choice).\u00a0 Unfortunately, I thought up the idea two nights before Sullivan’s big announcement.<\/p>\n The next morning (one day before Sullivan’s announcement), I was with Ettore Ravazzolo,\u00a0owner of Ettore’s Restaurant and European Bakery (my client at the time), for a noon TV gig.\u00a0I told him about this fun idea and too bad\u00a0I hadn’t\u00a0come up with it sooner, because we could have done it.\u00a0Or so I thought.\u00a0Later that afternoon, Ettore’s general manager called to tell me Ettore wanted to do the cake, but they would need the artwork by 6:00 p.m. (the call came a few hours before that).\u00a0 At the time, this was only an idea, there was no artwork to give them.\u00a0I hadn’t even fully formulated what I would write or create.<\/p>\n So with only a couple of hours to write out the concept, create the artwork, get it approved and get the\u00a0printout over to the bakery, I sat down at my computer and opened Photoshop.\u00a0It ended up being a really fun public relations project.\u00a0And without a doubt, one of the toughest deadlines.\u00a0I’m a big believer that the little details matter as much as the big ones.\u00a0The concept\u00a0for the cake was “Tom’s Decision 2003,” but there are also a lot of little\u00a0nuggets like the political side showed the cake was “Paid for by Pastry Chefs for Sullivan.”\u00a0And no matter what decision he made, Tom made\u00a0the “right choice.”\u00a0 Here’s the graphic that went on the cake.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/11\/tom_sullivan.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n [\/et_pb_image][et_pb_text admin_label=”IMAGE CAPTION” background_layout=”light” text_orientation=”center” text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”PT Serif||on||” text_font_size=”16″ text_line_height=”1em” custom_margin=”20px||0px|”]<\/p>\n Creative cake made for Tom Sullivan at KFBK.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off”]<\/p>\n [\/et_pb_divider][et_pb_text admin_label=”PULL QUOTE” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”32″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”16px||30px|” text_line_height=”1.3em” text_font_size_last_edited=”on|tablet” max_width=”900px”]<\/p>\n “So with only a couple of hours to write out the concept, create the artwork, get it approved and get the\u00a0printout over to the bakery, I sat down at my computer and opened Photoshop.”<\/p>\n [\/et_pb_text][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off”]<\/p>\n [\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”20px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPHS 3 & 4″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”12px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet”]<\/p>\n I delivered the cake to the radio station the morning of his decision and unfortunately I had a meeting that day so I never heard his show. But the person I met with said her boyfriend heard him talk about it. And Sullivan sent Ettore a nice note<\/a> to thank him for the “clever” cake.<\/p>\n Oh, by the way, Sullivan’s decision was to remain at KFBK and forgo running for Congress. So this is how he would’ve read the cake.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”1_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/11\/sullivan2.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”fade_in” sticky=”on” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||20px|”]<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n [\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_text admin_label=”BUTTON & DISCLAIMER” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”16″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|desktop” text_font_size_phone=”12″]<\/p>\n Contact Us<\/a><\/p>\n If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Since today is election day and in honor of my new series “Take A Look Back Tuesday,” here was a fun little election announcement project from the past.<\/p>\n In November 2003, I had one of those “Ready. Set. Go” moments. Popular radio talk show host Tom Sullivan was going…<\/p>\n","protected":false},"author":2,"featured_media":2658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [button link=\"https:\/\/ligonmedia.com\/contact\/\" color=\"blue\"] Contact Us[\/button]<\/p>\r\nIf you like, share.\u00a0 If you don\u2019t like, don\u2019t share. \u00a0And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em>","_et_gb_content_width":"","footnotes":""},"categories":[68,3,4],"tags":[89,60,15,7,25],"yoast_head":"\n
\n![\"tom_sullivan\"](\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/11\/tom_sullivan-300x228.jpg\")
<\/a>\r\n\r\nI delivered the cake to the radio\u00a0station the morning of his decision and unfortunately I had a meeting that day so I never heard his show.\u00a0But the person I met with said her boyfriend heard him talk about it.\u00a0And Sullivan sent Ettore a nice note<\/a> to thank him for the \"clever\" cake.\r\n\r\nOh, by the way, Sullivan's decision was to remain at KFBK and forgo running for Congress.\u00a0So this is how he would've read the cake.\r\n\r\n![\"sullivan2\"](\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/11\/sullivan2-300x214.jpg\")
<\/a>\r\n
![nice note<\/a> to thank him for the \"clever\" cake.\r\n\r\nOh, by the way, Sullivan's decision was to remain at KFBK and forgo running for Congress.\u00a0So this is how he would've read the cake.\r\n\r\n](\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/11\/sullivan_note.png\"){kind=link}