{"id":2737,"date":"2014-12-18T12:47:20","date_gmt":"2014-12-18T20:47:20","guid":{"rendered":"http:\/\/lm.sactoweb.com\/?p=2737"},"modified":"2019-02-16T17:18:25","modified_gmt":"2019-02-17T01:18:25","slug":"immutable-laws-business","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/immutable-laws-business\/","title":{"rendered":"My Immutable Laws of Business"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.74&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;||0px|&#8221; custom_padding_tablet=&#8221;||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221;][et_pb_row custom_padding=&#8221;||0px|&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_divider show_divider=&#8221;off&#8221; height=&#8221;55&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; hide_on_mobile=&#8221;on&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;CATEGORY HEADING&#8221; _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#bcbcbc&#8221; text_letter_spacing=&#8221;2px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] DIARY OF AN ADMAN [\/et_pb_text][et_pb_text admin_label=&#8221;HEADLINE&#8221; _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#1d1d1d&#8221; text_font_size=&#8221;72&#8243; text_font_size_tablet=&#8221;52&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;660px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;18px||80px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] My Immutable Laws of Business [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.74&#8243; background_color=&#8221;rgba(89,135,163,0.18)&#8221; custom_padding=&#8221;0px||25px||false|false&#8221; custom_padding_tablet=&#8221;0px|||&#8221; transparent_background=&#8221;off&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;AUTHOR IMAGE&#8221; _builder_version=&#8221;3.0.87&#8243; custom_margin=&#8221;-48px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;AUTHOR NAME&#8221; _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#323232&#8243; text_font_size=&#8221;18&#8243; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] <a href=\"https:\/\/ligonmedia.com\/copywriter-sacramento\/\"><span style=\"color: #2e3c6f;\"><strong>David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento [\/et_pb_text][et_pb_text admin_label=&#8221;DATE&#8221; _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;PT Sans|on|||&#8221; text_text_color=&#8221;#363636&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;] December 18, 2014 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;ARTICLE PARAGRAPH 1&#8243; _builder_version=&#8221;3.19.15&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height=&#8221;1.4em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;620px&#8221; custom_margin=&#8221;40px||0px|&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<span class='et-dropcap'>I<\/span>f you\u2019ve ever been near my desk, you may have noticed sayings stuck to my walls and\u00a0cabinets.\u00a0 I didn\u2019t realize it when I wrote\u00a0them, but I was writing\u00a0some of the\u00a0laws that govern my business.<\/p>\n<ul>\n<li>Don\u2019t get jealous, get better.<\/li>\n<li>If it\u2019s not original, think harder.<\/li>\n<li>The bathroom is where all good things come out. (also: The cleaner my house, the happier my clients).<\/li>\n<li>Never get so stressed that life stops; the irony will be lost on you.<\/li>\n<li>Shotguns save time.<\/li>\n<li>Nothing is worse than no.<\/li>\n<\/ul>\n<p>Entrepreneur and author <a href=\"http:\/\/www.mikemichalowicz.com\/\" target=\"_blank\" rel=\"noopener\">Mike Michalowicz<\/a> would call these my <a href=\"http:\/\/www.mikemichalowicz.com\/what-are-your-immutable-laws\/\" target=\"_blank\" rel=\"noopener\">Immutable Laws<\/a>.\u00a0 Let me explain what they mean.<\/p>\n<p>[\/et_pb_text][et_pb_text border_radii=&#8221;on|20px|20px|20px|20px&#8221; _builder_version=&#8221;3.19.15&#8243; border_width_all=&#8221;1px&#8221; custom_margin=&#8221;25px||25px&#8221; custom_padding=&#8221;25px|30px|25px|30px||true&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Ligon Media&#8217;s Immutable Laws<\/h2>\n<p><strong>Don\u2019t get jealous, get better.<\/strong>\u00a0 Don\u2019t spend a lot of time wanting what someone else has- instead figure\u00a0out what you need to do to achieve the success yourself.<\/p>\n<p><strong>If it\u2019s not original, think harder.<\/strong>\u00a0 Clich\u00e9s are for the clich\u00e9d. \u00a0If you describe yourself or your company as the \u201cpremier\u201d or \u201cleading,\u201d congratulations, you have entered the late 1990\u2019s.\u00a0 If you\u2019re revolutionary then you\u2019re on about the 100th\u00a0evolution of that term. If you\u2019ve seen it done a thousand time before, trust me, so have your customers and they won\u2019t remember you doing it.\u00a0 Think a little longer.\u00a0 Come up with a new idea or at the very least, a new way to say it. \u00a0If you want to stand out, then don&#8217;t wear the same uniform as everyone else \u2026 unless you\u2019re the only one with pink hair.<\/p>\n<p><strong>The bathroom is where all good things come out.<\/strong> (also: The cleaner my house, the happier my clients).\u00a0\u00a0Creativity seldom happens while sitting at a desk.\u00a0 Sure, the final product may be produced there, but more often than not the thought behind the creativity was inspired while doing something else\u00a0while your mind was clear.\u00a0 The inspiration behind <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/twelveBridges_Ad_billboards.jpg\">this campaign<\/a> happened while crossing the street; and <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/ettoresAd_sacMag.jpg\">this one<\/a> came while I was vacuuming the floor; and <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/BaldEagleAd.jpg\">this one<\/a> while I was, um, let\u2019s just say standing and in the flow.\u00a0 It\u2019s like the old adage says: \u201cMy best thinking is done in the shower\u201d &#8230; and sometimes other places.<\/p>\n<p><strong>Never get so stressed that life stops; the irony will be lost on you.<\/strong> Life happens. Everyday.\u00a0 You can&#8217;t worry about stuff so much that it prevents\u00a0you from doing what needs to be done.\u00a0 Don\u2019t dwell on the mistakes, learn from them.\u00a0 You know, basically everything every coach has told every player ever.<\/p>\n<p><strong>Shotguns save time.<\/strong> This has been a public relations philosophy of mine for a longtime.\u00a0 When it comes to free publicity, don\u2019t only try to get news coverage in the section of the newspaper or on websites that only pertain to your business. Hint: your customers read other sections and sites too.\u00a0\u00a0Focus on your main areas, but also spread around the resources so you reach the greatest volume possible. (Although, when it comes to paid advertising, then I believe in high-caliber, straight shooting weaponry so you get the most bang for the buck (get it?)).<\/p>\n<p><strong>Nothing is worse than no.<\/strong> \u00a0You&#8217;ve heard it thousands of time: &#8220;the worst that can happen is they&#8217;ll say no.&#8221; \u00a0That&#8217;s not exactly true. \u00a0There&#8217;s something even worse: not asking the question and thus never knowing the answer. \u00a0You will never get their business if you don&#8217;t ask.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.19.15&#8243; custom_margin=&#8221;0px||&#8221; custom_padding=&#8221;0px||&#8221;]<\/p>\n<p><span style=\"font-size: 14px;\">These are the Immutable Laws that govern Ligon Media. \u00a0This way of thinking has worked well for me over the years. \u00a0And if it sounds good to you, then I&#8217;d love to hear from you. \u00a0We&#8217;re always looking for new clients who appreciate working with small businesses that treats clients like they mean the world to us &#8212; because they do.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.74&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;620px&#8221; custom_padding=&#8221;50px|||&#8221; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; parallax_method_1=&#8221;off&#8221; _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_button button_url=&#8221;https:\/\/ligonmedia.com\/contact\/&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Contact Button&#8221; _builder_version=&#8221;3.19.15&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#dddddd&#8221; button_bg_color=&#8221;#2e3c6f&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#dddddd&#8221; button_border_radius=&#8221;10px&#8221; button_letter_spacing=&#8221;1px&#8221; button_font=&#8221;Droid Sans||||&#8221; button_icon=&#8221;%%75%%&#8221; button_icon_color=&#8221;#dddddd&#8221; button_rel=&#8221;on|off|off|off|off&#8221; box_shadow_style=&#8221;preset3&#8243; background_layout=&#8221;dark&#8221; button_letter_spacing_hover=&#8221;0&#8243; global_module=&#8221;6763&#8243; saved_tabs=&#8221;all&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; 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DISCLAIMER&#8221; _builder_version=&#8221;3.0.87&#8243; text_font=&#8221;PT Serif||||&#8221; text_text_color=&#8221;#363636&#8243; text_font_size=&#8221;16&#8243; text_font_size_phone=&#8221;12&#8243; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height=&#8221;1.5em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||0px|&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p style=\"text-align: left;\"><em>If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever been near my desk, you may have noticed sayings stuck to my walls and cabinets.  I didn\u2019t realize it when I wrote them, but I was writing some of the laws that govern my business.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[dropcap]I[\/dropcap]f you\u2019ve ever been near my desk, you may have noticed sayings stuck to my walls and\u00a0cabinets.\u00a0 I didn\u2019t realize it when I wrote\u00a0them, but I was writing\u00a0some of the\u00a0laws that govern my business.\r\n<ul>\r\n \t<li>Don\u2019t get jealous, get better.<\/li>\r\n \t<li>If it\u2019s not original, think harder.<\/li>\r\n \t<li>The bathroom is where all good things come out. (also: The cleaner my house, the happier my clients).<\/li>\r\n \t<li>Never get so stressed that life stops; the irony will be lost on you.<\/li>\r\n \t<li>Shotguns save time.<\/li>\r\n \t<li>Nothing is worse than no.<\/li>\r\n<\/ul>\r\nEntrepreneur and author <a href=\"http:\/\/www.mikemichalowicz.com\/\" target=\"_blank\">Mike Michalowicz<\/a> would call these my <a href=\"http:\/\/www.mikemichalowicz.com\/what-are-your-immutable-laws\/\" target=\"_blank\">Immutable Laws<\/a>.\u00a0 Let me explain what they mean.\r\n\r\n[dropshadowbox align=\"none\" effect=\"lifted-both\" width=\"85%\" height=\"\" background_color=\"#ffffff\" border_width=\"1\" border_color=\"#dddddd\" ]\r\n<h2 style=\"text-align: center;\">Ligon Media's Immutable Laws<\/h2>\r\n\u00a0\r\n\r\n<strong>Don\u2019t get jealous, get better.<\/strong>\u00a0 Don\u2019t spend a lot of time wanting what someone else has-- instead figure\u00a0out what you need to do to achieve the success yourself.\r\n\r\n<strong>If it\u2019s not original, think harder.<\/strong>\u00a0 Clich\u00e9s are for the clich\u00e9d. \u00a0If you describe yourself or your company as the \u201cpremier\u201d or \u201cleading,\u201d congratulations, you have entered the late 1990\u2019s.\u00a0 If you\u2019re revolutionary then you\u2019re on about the 100th\u00a0evolution of that term. If you\u2019ve seen it done a thousand time before, trust me, so have your customers and they won\u2019t remember you doing it.\u00a0 Think a little longer.\u00a0 Come up with a new idea or at the very least, a new way to say it. \u00a0If you want to stand out, then don't wear the same uniform as everyone else \u2026 unless you\u2019re the only one with pink hair.\r\n\r\n<strong>The bathroom is where all good things come out.<\/strong> (also: The cleaner my house, the happier my clients).\u00a0\u00a0Creativity seldom happens while sitting at a desk.\u00a0 Sure, the final product may be produced there, but more often than not the thought behind the creativity was inspired while doing something else\u00a0while your mind was clear.\u00a0 The inspiration behind <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/twelveBridges_Ad_billboards.jpg\">this campaign<\/a> happened while crossing the street; and <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/ettoresAd_sacMag.jpg\">this one<\/a> came while I was vacuuming the floor; and <a class=\"group1\" title=\"Ligon Media | Sacramento Advertising Agency\" href=\"https:\/\/ligonmedia.com\/wp-content\/uploads\/2014\/12\/BaldEagleAd.jpg\">this one<\/a> while I was, um, let\u2019s just say standing and in the flow.\u00a0 It\u2019s like the old adage says: \u201cMy best thinking is done in the shower\u201d ... and sometimes other places.\r\n\r\n<strong>Never get so stressed that life stops; the irony will be lost on you.<\/strong> Life happens. Everyday.\u00a0 You can't worry about stuff so much that it prevents\u00a0you from doing what needs to be done.\u00a0 Don\u2019t dwell on the mistakes, learn from them.\u00a0 You know, basically everything every coach has told every player ever.\r\n\r\n<strong>Shotguns save time.<\/strong> This has been a public relations philosophy of mine for a longtime.\u00a0 When it comes to free publicity, don\u2019t only try to get news coverage in the section of the newspaper or on websites that only pertain to your business. Hint: your customers read other sections and sites too.\u00a0\u00a0Focus on your main areas, but also spread around the resources so you reach the greatest volume possible. (Although, when it comes to paid advertising, then I believe in high-caliber, straight shooting weaponry so you get the most bang for the buck (get it?)).\r\n\r\n<strong>Nothing is worse than no.<\/strong> \u00a0You've heard it thousands of time: \"the worst that can happen is they'll say no.\" \u00a0That's not exactly true. \u00a0There's something even worse: not asking the question and thus never knowing the answer. \u00a0You will never get their business if you don't ask.\r\n\r\n[\/dropshadowbox]\r\n\r\n\u00a0\r\n\r\nThese are the Immutable Laws that govern Ligon Media. \u00a0This way of thinking has worked well for me over the years. \u00a0And if it sounds good to you, then I'd love to hear from you. \u00a0We're always looking for new clients who appreciate working with small businesses that treats clients like they mean the world to us -- because they do.\r\n\r\n\u00a0\r\n<p style=\"text-align: center;\">[button link=\"https:\/\/ligonmedia.com\/contact\/\" color=\"blue\"] Contact Us[\/button]<\/p>\r\n<em>If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em>","_et_gb_content_width":"","footnotes":""},"categories":[4,18],"tags":[6,27,22,35,9,46,36,48,7,28,14],"yoast_head":"\n<title>My Immutable Laws of Business | Ligon Media<\/title>\n<meta name=\"description\" content=\"David Ligon has written these immutable laws that govern how his Sacramento based advertising, video production and public relations firm does business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ligonmedia.com\/immutable-laws-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Immutable Laws of Business | Ligon Media\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t spend your time getting jealous, spend it getting better. 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