{"id":3893,"date":"2016-04-26T12:00:09","date_gmt":"2016-04-26T19:00:09","guid":{"rendered":"http:\/\/lm.sactoweb.com\/?p=3893"},"modified":"2017-10-05T10:02:57","modified_gmt":"2017-10-05T17:02:57","slug":"little-time-ad","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/little-time-ad\/","title":{"rendered":"\u201cA Little Me Time\u201d Ad"},"content":{"rendered":"

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CLIENT NEWS<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”HEADLINE” _builder_version=”3.0.47″ text_font=”PT Sans||||” text_font_size=”72″ text_font_size_tablet=”52″ text_font_size_last_edited=”on|desktop” text_text_color=”#1d1d1d” text_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”660px” module_alignment=”center” custom_margin=”18px||80px|” _i=”2″ _address=”0.0.0.2″]<\/p>\n

\u201cA Little Me Time\u201d Ad<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”rgba(89,135,163,0.18)” _builder_version=”3.0.47″ custom_padding=”0px||10px|” custom_padding_tablet=”0px|||” transparent_background=”off”][et_pb_row use_custom_width=”on” custom_width_px=”620px” custom_padding=”0px|||” padding_mobile=”on” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_image src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png” show_bottom_space=”off” align=”center” admin_label=”AUTHOR IMAGE” _builder_version=”3.0.47″ custom_margin=”-48px|||” animation=”off” sticky=”on” _i=”0″ _address=”1.0.0.0″][\/et_pb_image][et_pb_text admin_label=”AUTHOR NAME” _builder_version=”3.0.47″ text_font=”PT Sans||||” text_font_size=”18″ text_text_color=”#323232″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”14px||0px|” _i=”1″ _address=”1.0.0.1″]<\/p>\n

David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”DATE” _builder_version=”3.0.47″ text_font=”PT Sans|on|||” text_text_color=”#363636″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”0px|||” _i=”2″ _address=”1.0.0.2″]<\/p>\n

April 26, 2016<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_width=”on” custom_width_px=”620px” custom_padding=”0px||13px|” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”1″ _address=”1.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text admin_label=”ARTICLE PARAGRAPH 1″ _builder_version=”3.0.47″ text_font=”PT Serif||||” text_font_size=”24″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.4em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”40px||0px|” _i=”0″ _address=”1.1.0.0″]<\/p>\n

W<\/span>hen I first launched my agency, my very first client was Ettore\u2019s Restaurant and European Bakery.\u00a0 I signed them on June 1, 2001 for public relations.\u00a0 But as time went by, I became a more integral part of their marketing efforts, and was soon involved in more than just PR, including advertising.\u00a0 In the fall of that year, Ettore Ravazzolo (owner) phoned to ask me to create an ad that showed Ettore\u2019s was a comfortable place to go for a meal and take a break from it all.\u00a0 The terrorists\u2019 attacks of 9\/11 were still fresh in everyone\u2019s mind and the country had\u00a0not gone back to normalcy yet.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”ARTICLE PARAGRAPH 2″ _builder_version=”3.0.47″ text_font=”PT Serif||||” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”30px||0px|” _i=”1″ _address=”1.1.0.1″]<\/p>\n

Before my arrival, Ettore\u2019s ads were quite different.\u00a0 Consisting mostly of clip art and encouraging people to come for the $9.95 chicken dinner. Now of course, I\u2019m not a big fan of that type of advertising (unless you are specifically a chicken place).\u00a0 Even though there was no budget (other than my monthly retainer), I wanted to create something that conveyed what Ettore wanted, while being a step up from the previous \u201cclip art\u201d ads; which meant a fun headline and using a photo.\u00a0 But also doing something that wasn\u2019t clich\u00e9d and with that added hint of humor I love so much.\u00a0 And finally, to start branding Ettore\u2019s as both a restaurant and bakery with incredible food.\u00a0 All this with virtually no extra money.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”rgba(89,135,163,0.18)” _builder_version=”3.0.47″ custom_padding=”0px||1px|” custom_padding_tablet=”0px|||” transparent_background=”off”][et_pb_row use_custom_width=”on” custom_width_px=”620px” custom_padding=”10px||11px|” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_divider color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” disabled_on=”off” _builder_version=”3.0.47″ hide_on_mobile=”off”][\/et_pb_divider][et_pb_text admin_label=”PULL QUOTE” _builder_version=”3.0.47″ text_font=”PT Serif||||” text_font_size=”32″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”900px” module_alignment=”center” custom_margin=”16px||30px|” _i=”1″ _address=”2.0.0.1″]<\/p>\n

“The terrorists\u2019 attacks of 9\/11 were still fresh in everyone\u2019s mind and the country had\u00a0not gone back to normalcy yet.”<\/p>\n

[\/et_pb_text][et_pb_divider color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” disabled_on=”off” _builder_version=”3.0.47″ hide_on_mobile=”off”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”rgba(89,135,163,0.18)” _builder_version=”3.0.47″ custom_padding=”0px||10px|” custom_padding_tablet=”0px|||” transparent_background=”off”][et_pb_row custom_padding=”12px|0px|27px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”3.0″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/04\/Ettores_meTimeAd.jpg” show_bottom_space=”off” align=”center” admin_label=”Ettore’s Ad” _builder_version=”3.0.77″ animation_style=”fade” animation_direction=”fade_in” animation_duration=”500ms” animation=”fade_in”][\/et_pb_image][et_pb_text _builder_version=”3.0.77″ text_font=”PT Serif||on||” text_font_size=”16″ text_text_color=”#363636″ text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_margin=”20px||0px|”]<\/p>\n

Ettore’s “A Little Me Time Ad” circa 2001.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”rgba(89,135,163,0.18)” _builder_version=”3.0.47″ custom_padding=”0px||32px|” custom_padding_tablet=”0px|||” transparent_background=”off”][et_pb_row use_custom_width=”on” custom_width_px=”620px” custom_padding=”0px||10px|” column_padding_mobile=”on” padding_top_1=”30px” parallax_method_1=”off” parallax_method_2=”off” admin_label=”row” _builder_version=”3.0.77″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ padding_top=”30px” column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_text admin_label=”ARTICLE PARAGRAPH 3″ _builder_version=”3.0.77″ text_font=”PT Serif||||” text_font_size=”20″ text_font_size_last_edited=”on|tablet” text_text_color=”#363636″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”620px” module_alignment=”left” custom_margin=”0px||0px|”]<\/p>\n

Over the years, I created many ads for them, many of which are still in my portfolio today. But this was the first, and as it turned out, it was the first ad ever created by Ligon Media (at that time we were \u201ccreative d<\/em> ADVERTISING\u201d) and it ran in Inside Publications\u2019<\/em> newspapers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#ffffff” _builder_version=”3.0.47″ custom_padding=”33px||0px|” custom_padding_tablet=”0px|||” transparent_background=”off”][et_pb_row use_custom_width=”on” custom_padding=”0px|||” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”5.0″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ column_padding_mobile=”on” parallax=”off” parallax_method=”off”][et_pb_button button_url=”https:\/\/ligonmedia.com\/contact\/” button_text=”Contact Us” button_alignment=”center” background_layout=”dark” admin_label=”Contact Button” _builder_version=”3.0.51″ custom_button=”on” button_text_color=”#dddddd” button_bg_color=”#2e3c6f” button_border_width=”1px” button_border_color=”#dddddd” button_border_radius=”10px” button_letter_spacing=”1px” button_font=”Droid Sans||||” button_icon=”%%75%%” button_icon_color=”#dddddd” button_rel=”on|off|off|off|off” global_module=”6763″ saved_tabs=”all”][\/et_pb_button][et_pb_text admin_label=”BUTTON & DISCLAIMER” _builder_version=”3.0.77″ text_font=”PT Serif||||” text_font_size=”16″ text_font_size_phone=”12″ text_font_size_last_edited=”on|desktop” text_text_color=”#363636″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”620px” module_alignment=”center” custom_margin=”30px||0px|”]<\/p>\n

\n

If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

When I first launched my agency, my very first client was Ettore\u2019s Restaurant and European Bakery. I signed them on June 1, 2001 for public relations. But as time went by, I became a more integral part of their marketing efforts, and was soon involved in more than just PR, including advertising. In the fall of that year, Ettore Ravazzolo (owner) phoned to ask me to create an ad that showed Ettore\u2019s was a comfortable place to go for a meal and take a break from it all. The terrorists\u2019 attacks of 9\/11 were still fresh in everyone\u2019s mind and the country had not gone back to normalcy yet.<\/p>\n","protected":false},"author":2,"featured_media":3895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[dropcap]W[\/dropcap]hen I first launched my agency, my very first client was Ettore\u2019s Restaurant and European Bakery.\u00a0 I signed them on June 1, 2001 for public relations.\u00a0 But as time went by, I became a more integral part of their marketing efforts, and was soon involved in more than just PR, including advertising.\u00a0 In the fall of that year, Ettore Ravazzolo (owner) phoned to ask me to create an ad that showed Ettore\u2019s was a comfortable place to go for a meal and take a break from it all.\u00a0 The terrorists\u2019 attacks of 9\/11 were still fresh in everyone\u2019s mind and the country had\u00a0not gone back to normalcy yet.\r\n\r\nBefore my arrival, Ettore\u2019s ads were quite different.\u00a0 Consisting mostly of clip art and encouraging people to come for the $9.95 chicken dinner. Now of course, I\u2019m not a big fan of that type of advertising (unless you are specifically a chicken place).\u00a0 Even though there was no budget (other than my monthly retainer), I wanted to create something that conveyed what Ettore wanted, while being a step up from the previous \u201cclip art\u201d ads; which meant a fun headline and using a photo.\u00a0 But also doing something that wasn\u2019t clich\u00e9d and with that added hint of humor I love so much.\u00a0 And finally, to start branding Ettore\u2019s as both a restaurant and bakery with incredible food.\u00a0 All this with virtually no extra money.\r\n\r\nOver the years, I created many ads for them, many of which are still in my portfolio today. But this was the first, and as it turned out, it was the first ad ever created by Ligon Media (at that time we were \u201ccreative d<\/em> ADVERTISING\u201d) and it ran in Inside Publications\u2019<\/em> newspapers.\r\n\r\n[caption id=\"attachment_3897\" align=\"aligncenter\" width=\"248\"]\"Advertising Ettore's \"A Little Me Time Ad\" circa 2001<\/em>[\/caption]\r\n

[button link=\"https:\/\/ligonmedia.com\/contact\/\" color=\"blue\"] Contact Us[\/button]<\/p>\r\n\r\n\r\n

\r\n

If you like, share. If you don\u2019t like, don\u2019t share. And if you\u2019re indifferent, then share or don\u2019t share, whatever.<\/em><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[68,3,82],"tags":[27,84,83,60,24,25],"yoast_head":"\nLigon Media's First Sacramento Ad Circa 2001 for Ettore's<\/title>\n<meta name=\"description\" content=\"After 9\/11, we created the "A Little Me Time" ad for Ettore's in Sacramento. 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