{"id":432,"date":"2014-08-11T13:10:58","date_gmt":"2014-08-11T20:10:58","guid":{"rendered":"http:\/\/lm.sactoweb.com\/?p=432"},"modified":"2014-09-08T15:01:54","modified_gmt":"2014-09-08T22:01:54","slug":"importance-of-adding-sound-effects-video","status":"publish","type":"post","link":"https:\/\/ligonmedia.com\/importance-of-adding-sound-effects-video\/","title":{"rendered":"IMPORTANCE OF ADDING SOUND EFFECTS TO YOUR VIDEO"},"content":{"rendered":"

I<\/span>\u2019m always surprised to see professionally produced videos which lack some of the basics \u2013 off camera audio, steady camera and good lighting, just to name a few.\u00a0 One of the things that is often overlooked is the importance of adding additional sound effects \u2013 Foley.\u00a0 Foley\u00a0can be the difference between a believable scene and one that leaves the viewer with the feeling that something was missing.\u00a0 The next time you see a movie with a couple talking in a coffee shop listen to the background audio.\u00a0 If it\u2019s done well, you\u2019ll hear things like cars from the street, a distant bell of the door opening, dishes clinking, a cash register, the murmur of people speaking, footsteps as someone walks by, a laugh \u2026 the possibilities are endless.\u00a0 While this may sound like a lot, adding these effects gives realism to a scene.\u00a0 Most likely the scene was shot with all the background actors miming conversation, but actually being silent.\u00a0 The only folks doing any talking are the actors the camera is focused on.<\/p>\n

It’s not just movie scenes that need sound effects.\u00a0 Even in commercials and industrial videos sound effects can be crucial.\u00a0 And often it’s the little things the viewer doesn’t notice (and a good sound effect is something you don’t notice, but enhances it anyway … like the description above with something as subtle as dishes clanking).\u00a0 Like when a graphic zips across the screen and there’s\u00a0a slight swoosh that follows it; or as letters are being etched into the side of a brick building, hearing the destruction of the brick as the letters materialize.<\/p>\n

In 2012, we created some videos for our client Crisp Catering <\/a>with an introduction that had photos \/ graphics spinning, stopping and bouncing, and then spinning again.\u00a0 While the effect by itself is pretty cool, adding sound effects really made it pop.\u00a0 Here\u2019s a real short video (1:30) that demonstrates the difference between adding sound effects and not adding them, using the spinning graphic example.<\/p>\n

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