[et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”||0px|”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”||0px|” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”55″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][et_pb_text admin_label=”CATEGORY HEADING” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#bcbcbc” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_letter_spacing=”2px” custom_margin=”||0px|” custom_padding=”||0px|”]<\/p>\n
DIARY OF AN ADMAN<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”HEADLINE” background_layout=”light” text_orientation=”center” max_width=”660px” text_font=”PT Sans||||” text_font_size=”72″ text_text_color=”#1d1d1d” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”18px||80px|” text_line_height=”1.1em” text_font_size_last_edited=”on|desktop” text_font_size_tablet=”52″ header_font=”PT Sans||||” header_font_size=”72px”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_image admin_label=”DAVID THUMBNAIL IMAGE” src=”https:\/\/ligonmedia.com\/wp-content\/uploads\/2016\/06\/blog_photo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”-48px|||” alt=”Sacramento Ad & PR Guru David Ligon” title_text=”David Ligon Wrote This Awesome Article” url=”https:\/\/ligonmedia.com\/copywriter-sacramento\/”] [\/et_pb_image][et_pb_text admin_label=”DAVID LIGON AUTHOR” background_layout=”light” text_orientation=”center” text_font=”PT Sans||||” text_font_size=”18″ text_text_color=”#323232″ text_line_height=”1.4em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”14px||0px|”]<\/p>\n
David Ligon<\/strong><\/span><\/a>, Creative Principal, Sacramento<\/p>\n [\/et_pb_text][et_pb_text admin_label=”DATE” background_layout=”light” text_orientation=”center” text_font=”PT Sans|on|||” text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|||”]<\/p>\n November 23, 2016<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_text admin_label=”ARTICLE PARAGRAPH 1″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”24″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”40px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|tablet”]<\/p>\n I<\/span> admit it. I love Game of Thrones. Not just the HBO series, but the novels too. I\u2019ve seen every show multiple times and read all the books (although I\u2019ve only read them once \u2026 they are really long). \u00a0I\u2019m not a fantasy junkie, I\u2019ve hardly read any other fantasy genre books or watched those types of TV shows. But there\u2019s something about George R.R. Martin\u2019s<\/a> world that I find pleasing. The majesty, the intrigue, the drama, the humor, and the world he created out of nothing but a little medieval lore and history. He didn\u2019t just create a phenomenon, he created a way of life for millions of people. Like J.K. Rowling<\/a>, he has me dreaming that maybe someday I can create something that will inspire novelties and merchandise and board games<\/a>. Give me a Game of Thrones gift<\/a>, and I\u2019m a happy man. (unless it\u2019s something for Daenarys \u2026 she\u2019s not my size).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http:\/\/gobuyzone.com\/gameofthronesgifts\/wp-content\/uploads\/sites\/4\/2016\/11\/GOTbookFront.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”ARTICLE PARAGRAPH 2″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”40px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|desktop” text_font_size=”20″]<\/p>\n I\u2019ve spent my life creating stuff. From advertising to news to videos to photos to films.\u00a0 And then there was the art classes I took in high school. They were easy A\u2019s, because the teacher gave a lot of extra credit. (I couldn\u2019t draw or paint worth a lick, but I could draw and paint a lot).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”rgba(89,135,163,0.18)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off”] [\/et_pb_divider][et_pb_text admin_label=”PULL QUOTE” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”32″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”16px||30px|” text_line_height=”1.3em” text_font_size_last_edited=”on|tablet” max_width=”900px”]<\/p>\n “…maybe someday I can create something that will inspire novelties and merchandise and board games. ”<\/p>\n [\/et_pb_text][et_pb_divider admin_label=”Divider” color=”#aeaeac” show_divider=”on” divider_style=”solid” divider_position=”top” hide_on_mobile=”off”] [\/et_pb_divider][et_pb_divider admin_label=”Divider” color=”#ffffff” show_divider=”off” height=”20″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”] [\/et_pb_divider][et_pb_text admin_label=”ARTICLE PARAGRAPHS 3″ background_layout=”light” text_orientation=”left” max_width=”620px” text_font=”PT Serif||||” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”12px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|tablet”]<\/p>\n But obviously I haven\u2019t come up with the action figure idea \u2026 or even the t-shirt one. (wait, do shirts I create for my clients count?) But I\u2019m much younger than George R.R. Martin, so there\u2019s still hope. And unlike Jon Snow, I know something. And it\u2019s that if you work hard, and apply your skills to your dreams, you can do anything. Oh, and it helps to have a solid marketing techniques and ideas.\u00a0 Game of Thrones isn\u2019t just a great fantasy world, it\u2019s a terrific example of marketing.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|||”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”50px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” custom_width_px=”620px”][et_pb_column type=”4_4″][et_pb_text admin_label=”BUTTON & DISCLAIMER” background_layout=”light” text_orientation=”center” text_font=”PT Serif||||” text_font_size=”16″ text_text_color=”#363636″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”30px||0px|” text_line_height=”1.5em” text_font_size_last_edited=”on|desktop” text_font_size_phone=”12″]<\/p>\n