DIARY OF AN ADMAN
MLK Celebration Dinner Remembrances
David Ligon, Creative Principal, Sacramento
January 19, 2019
One of my favorite projects I have ever worked on was for the Martin Luther King Celebration Dinner in Sacramento. With the help of local actors, and admirers of Dr. King, we created PSAs for the event for several years, Below was the last one we did in 2013.
We also created an ad for the program for each of those years. In the top ad, we recreated MLK’s photo just using the word Dream. The second ad, we wanted to show that life is more fun when we all play together. And the bottom ad, before we re-branded as Ligon Media, we just had a simple message: Dream.
On this MLK Day, we hope you all take the time to help make the world a better place.
If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share, whatever.